When we’re told to “eat the rainbow,” it isn’t just for fun — it’s a simple way to bring variety and balance into our diets. Each colour in fruit and vegetables represents different naturally occurring compounds that play their own role in flavour, appearance, and nutrition.
Purple foods are among the most eye-catching. Their rich hues come from anthocyanins, plant pigments found in fruits like berries, grapes, and plums. These compounds are being studied for their role in supporting areas of wellbeing such as cardiovascular health, healthy ageing, and even post-meal vascular responses. While research continues, one thing is clear: purple foods bring vibrancy, flavour, and variety to the table.
Among purple fruits, the Queen Garnet plum stands out. Developed in Australia, it has become known for its intense colour, distinctive tangy-sweet flavour, and the attention it has received from independent researchers. Unlike an ordinary plum, the Queen Garnet is recognisable by its deep purple skin and flesh — the kind of fruit you remember long after the season has ended.
The short harvest window means Queen Garnet plums are only available fresh for a limited time each year. To capture their flavour beyond the orchard, we’ve created several ways to enjoy them year-round. A splash of Queen Garnet Nectar is an easy way to bring purple to your glass, while 100% Queen Garnet Powder lets you swirl the pure flavour of the fruit into yoghurt, oats, or smoothies. For those looking to make their daily rituals more purposeful, blends like PurQ BRAIN Support and PurQ SLEEP Support pair Queen Garnet with botanicals traditionally linked to focus, clarity, and rest.
Adding purple foods to your routine doesn’t have to be complicated. A smoothie packed with berries, a salad dotted with purple cabbage, or a bowl topped with a swirl of Queen Garnet powder are all simple ways to bring colour into everyday meals. Each choice is a reminder that variety matters — and that colour on the plate often signals flavour, richness, and balance.
Eating the rainbow is about more than nutrition. It’s about enjoyment, curiosity, and the small choices that make food both functional and fun. By giving purple foods — and the Queen Garnet plum in particular — a place in your diet, you’re adding a story, a flavour, and a splash of colour that goes far beyond the ordinary.