About Us
PurQ began with a remarkable Australian-grown plum.
The Queen Garnet was developed in Queensland by the Department of Agriculture and Fisheries through years of traditional cultivation. What emerged was a plum unlike any other — deep purple, naturally rich in anthocyanins, and unusual enough to catch the attention of researchers across some of Australia's leading universities.
We're a small Australian team that built our formulations around it. We work closely with the growers, the researchers and the land that sustains the fruit. Every PurQ blend starts with Queen Garnet at peak ripeness, freeze-dried to lock in what makes it special, and paired with functional ingredients chosen for each formulation.
Born in Queensland. Crafted with care.
Our Mission
We bring nature and modern science together to make wellness feel simple. Not a regimen, not a routine to keep up with — just honest formulations designed to fit into the rhythm of everyday life.
Built on Research
Queen Garnet has been the subject of more than ten peer-reviewed studies by leading Australian universities, with research published in the Journal of Functional Foods and the Journal of the Science of Food and Agriculture.
The science is ongoing. Nature, it turns out, was onto something.
Our Values
At PurQ, our values guide everything we do, from the ingredients we choose to the community we care for.
Purity
We use clean, natural ingredients supported by science, keeping every formulation honest and true to its purpose.
Innovation
We bring nature and science together to create products that fit modern life and make wellness simple.
Sustainability
We choose ethically sourced ingredients and eco-conscious packaging, with care for the planet at every step.
Connection
We’re more than a wellness brand, we’re a community built on care, trust and the joy of feeling good.